{"title":"Launch \u0026 Go-To-Market","description":"\u003cp\u003ePlan and run a lean launch without paid ads or a big audience. Step-by-step launch plans and a first-time-founder playbook for getting your first sales.\u003c\/p\u003e","products":[{"product_id":"the-30-day-lean-launch-plan","title":"The 30-Day Lean Launch Plan","description":"\u003cp\u003eYou have an offer. What you don't have is a plan for the next 30 days that gets it in front of people who pay for it. This kit hands you that plan — a dated, one-brick-a-day calendar you can run around a full-time job, with no big list and no ad budget.\u003c\/p\u003e\u003cp\u003eA first launch doesn't need viral fame. It needs the right handful of people to notice, a clear invitation, and the nerve to send it. The Guide walks four weeks in order: choose one channel and sharpen your profile, build a Target-50 prospect list and warm it, announce and send five to ten personal messages a day, then follow up, run your first sales conversations on a five-step flow, and onboard your first customer with a simple manual system. It even names the three roadblocks — crickets, the urge to discount, the delivery dip — and how to push through each.\u003c\/p\u003e\u003cp\u003eThe Outreach \u0026amp; Sales Scripts companion means you never write from a blank page: a prospect tracker layout, a public-announcement post, warm and cold outreach messages, a follow-up check-in, the word-for-word call flow, and calm responses to the five common objections.\u003c\/p\u003e\u003cp\u003eThis is an educational plan, not a guarantee. It gives you the structure and the exact scripts to invite your first customers; what comes back depends on your offer, your market, and your follow-through.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEducational product. No income or specific results are promised or implied; outcomes depend on your own effort and circumstances. Personal\/business-use license — no resale or redistribution. Full disclaimer and license included with the product.\u003c\/em\u003e\u003c\/p\u003e","brand":"True North Works","offers":[{"title":"Digital download","offer_id":48423380091102,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/3169\/5582\/files\/cf-24-thumbnail_147f070f-945e-4819-8191-fc14c4677802.png?v=1783750953"},{"product_id":"the-first-time-entrepreneur-launchpad","title":"The First-Time Entrepreneur Launchpad","description":"\u003cp\u003eMost business advice assumes you already know what to sell and just need to scale it. This Launchpad is for the stage before that — the hardest one, where a capable person sits on a notebook of ideas and never takes the first real step. It replaces the waiting with a sequence.\u003c\/p\u003e\u003cp\u003eYou work it, not just read it. The Core Book moves through four stages in order: filter your ideas down to the one that fits your real time and money, validate it with behavior-based interviews instead of polite compliments, shape a lean offer and price it with a floor you won't cross, then run a quiet, manual launch and close your first customers with a five-step call flow and calm responses to the five common objections. Every chapter ends with action items.\u003c\/p\u003e\u003cp\u003eThe Prompt Companion turns each stage into finished drafts with 28 AI prompts — from reality-checking your idea list to writing outreach, calculating your price, and running a 90-day reality check — with a built-in rule for grounding every output. The Quick-Start Checklist gives you a first-14-days path to force decisions and book real conversations before you overthink. The Start-Here guide keeps the whole thing in order.\u003c\/p\u003e\u003cp\u003eWhat you get out of it depends on the work you put in. What the Launchpad guarantees is the framework and the assets: a clear method, worked in order, to reach your first paying customer from zero.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEducational product. No income or specific results are promised or implied; outcomes depend on your own effort and circumstances. Personal\/business-use license — no resale or redistribution. Full disclaimer and license included with the product.\u003c\/em\u003e\u003c\/p\u003e","brand":"True North Works","offers":[{"title":"Digital download","offer_id":48423383105758,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/3169\/5582\/files\/cf-23-thumbnail_be7181db-6bd7-4c6b-8260-d751da19b220.png?v=1783750958"},{"product_id":"launch-bundle","title":"Launch Bundle","description":"\u003cp\u003eA first launch needs two things most people only ever find one of: the framework that decides what to sell, and the calendar that gets it in front of buyers. This bundle pairs both and sequences them into a single path.\u003c\/p\u003e\u003cp\u003eThe First-Time Entrepreneur Launchpad carries the first half — filtering your ideas to one, validating it with real conversations, and shaping and pricing a lean offer, with a Core Book, a 28-prompt AI Companion, and a first-14-days Quick-Start Checklist. The 30-Day Lean Launch Plan drives the second half — a dated, one-brick-a-day calendar that turns your offer into outreach, sales conversations, and first customers, with a full four-week Guide and fill-in-the-blank Outreach \u0026amp; Sales Scripts.\u003c\/p\u003e\u003cp\u003eHolding them together is a bundle-only Launch Roadmap: a one-page map that sequences everything into four stages — idea, validated, launched, first customers — so you always know which asset to open next. The rule it enforces: don't run a 30-day launch on an unvalidated idea. Let the framework confirm demand, then let the calendar do the launching.\u003c\/p\u003e\u003cp\u003eThis is an educational system, not a guarantee of any sale or income. It hands you the framework, the calendar, and the scripts. The results depend on your offer, your market, and your own work.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEducational product. No income or specific results are promised or implied; outcomes depend on your own effort and circumstances. Personal\/business-use license — no resale or redistribution. Full disclaimer and license included with the product.\u003c\/em\u003e\u003c\/p\u003e","brand":"True North Works","offers":[{"title":"Digital download","offer_id":48423385923806,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/3169\/5582\/files\/launch-bundle-thumbnail_4e6246b7-2d1a-41c7-bbc1-1fa075a314ce.png?v=1783750970"}],"url":"https:\/\/truenorthworks.net\/collections\/launch-go-to-market.oembed","provider":"True North Works","version":"1.0","type":"link"}